Outbound marketing VS inbound marketing

Here you are going out for a fresh air, visiting your uncle or even travelling with your friends, can you tell us the last billboard you saw and still remember it,


We wanna hear this answer, “just a minute..
Your thinking, thinking and here it`s, it was this ad for…. No wait it was for…”


Admit it, even if you can remember it, still it didn't stuck with you, and the whole industry of marketing is based on awareness and generate advocates for your brand which will finally lead to achieving your campaign goals.


The marketing world has evolved, in the early days you had to haunt the customer and follow him everywhere while now the customer can easily find and locate your business online.


The concept has changed from, selling to customers to earning customers.


Customers are your first and only valuable source in the marketing industry.


Comparing Outbound marketing to inbound marketing, can open a whole new definition of marketing for your business


To understand the difference between outbound and inbound marketing, check this

Infographic source


Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Outbound marketing examples: Trade Shows, TV commercials, radio commercials, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), cold calls, and email blasts.

While inbound marketing is, is promoting a company through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand

In other words, applying the outbound marketing is considered interruption marketing, you give information to customers about your products and services even if they are not looking for it.


And the most important value inbound marketing offers, is the ability to engage with your audience, collect their feedback, the value you provide via your services can be easily digested by your fans, and finally easily analyze your campaign or performance results.


Whatever your business is, introducing the value of your services and learning them how to make it part of their life, can and with time will beat the usual marketing methods in any business type.


Now tell us, how you will use inbound marketing for your business?

2 comments: Leave Your Comments

  1. I am read your post. It is very useful information for seo services.Thanks for the sharing this Blog. It is very useful professional knowledge.Inbound Marketing Company

    ReplyDelete
  2. Give your sales team the perfect set of apps to help close more business deals in less time. A good CRM gives you insights into running your business. A smart CRM gives you the information you need in a way that you can use it. An ideal CRM offers you a solution to simplify your processes from day one. Zoho automationincludes the good, the smart, and the ideal in an enterprise-ready package.

    A complete digital signature app for business signatories. Create and send documents for signatures anywhere, anytime, and on any device. Sign approval forms, NDAs, sales contracts, invoices, and more in any document format with no fuss. In Social media management software for growing businesses and agencies. Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team all from a single dashboard.
    Create custom apps for your unique business needs. Automate business processes, manage data, and make your work easier with custom applications. Streamline business process and collaborate online with your team. Take Control Of Your InboxExperience email that provides a clean, ad-free, minimalist interface alongside features geared for business and professional use. Get started with up to 50 free users.

    ReplyDelete

Digital Marketing Arts 2014. Powered by Blogger.
+