Social media industry has evolved a lot in the recent years, the channels started copying strategies and the tactics used, but it`s not who’s copying from who, it’s more about who is setting the industry trend and quickly adapting to changes
Facebook is a social media platform that is well known for it’s consistent updates, but its next updates will guarantee new challenges for other social media channels, targeting business segment.
Facebook is targeting Linkedin!!
1) According to this blog it looks like Facebook will be launching Targeting option for Ads based on Users job title, which will definitely attract recruitment job marketers, this update is definitely targeting linkedin main audience, who are job seekers
2) Also we have mentioned before the Facebook business manager tool which allow marketers to manage everything on the same platform, Pages, ad accounts, people you are working with on the page and your large organization employees, seamlessly at the same time.
The Facebook business manager is designed for better optimization by Large organizations, another update targeting Business customers, who are permanent audience on Linkedin
With what we mentioned, Facebook trend will be headed for B2B industry and business targeting soon enough.
What you think Linkedin next move should be?
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