Taco Bell Case Study

Being a brand on social media allows you to place your services where all your loyal fans are, and for the long term it allows your brand to build a long relationship with them, but Social media presence is a two sided weapons, and you couldn't be more careful now a days when a content is shared about your brand.

Taco Bell social media crisis is one of the lessons that should be taught about the danger of uncontrolled shared content on social media.

It all started in 2013, when Taco bell Licker photo were posted on social media, we are not so sure how it got online, 

Image source

In no time after the photo was posted it went viral to and by most of taco bell fans and non, accusing the company of neglecting the health rules for its customers.

Sure taco bell replied on their news platform.

They also replied to posts from customers on their timeline, but clearly this wasn't enough as all the comments were complaints and seeking for further information regarding the crisis.

After that Taco bell updated their status on the news platform

Lessons taught from Taco Bell crisis:

1) If you find any shared content about your brand on social media, you need to ask yourself 3 questions,

• Will it present negative feedback about my brand?
• Will it harm my brand image and reputation?
• What my fans will think of it?

2) If you are having a problem on social media hurry up and go solve it on social media, the problem could have been handled better if Taco Bell spoke to their fans on social media, who were first asking before they became complainers

3) Listening tools, like Topsy and monitoring your brand name online, is very important to detect any issue before it goes viral and turn into crisis.

This was our lessons, now tell us, what would you have done if you were on the social media team of Taco Bell? and how would you have solved the crisis?