Barack Obama case study

One of the inbound marketing remarkable case studies was Barack Obama Re Election, his team used techniques and approaches that guaranteed him achieving his goal

Barack Obama’s presidential campaign was called by The Guardian the holy grail of digital campaigning.

Let`s find out how Barack's Obama team did it?

First They started their campaign by setting up a dashboard so if you want to be a volunteer of his campaign you need to add your address, Zip Code and email.

At this point it was noticed that Barack Team was trying to collect every piece of infor about his advocates.

Once you sign in the dashboard you can access very valuable content, news, political events and discussion forums.

After his team collected every piece of info about the advocates they started the process of catching the leads or people who will most likely keep the campaign going, simultaneously  calling the people who made donates and encourage them to keep supporting, they did everything from analyzing people online and offline performance to calling them on the phone.

Conclusion

Barack’s team attracted the volunteers to a dashboard where they offered them value with the content provided and asked them for their contact details.

Converting them into potential leads, and then closing the deal by filtering those leads to the real advocates of the cause.

What to learn?
Inbound marketing can support your goal whatever it was.

Now you tell us how you used inbound marketing in your business?