In order to choose social media platform for your business, you need to ask yourself 3 questions,
1) What's your needs from social media?
2) Who are your target audience and where they are exist?
3) How you will use that platform?
1) what's your needs from social media?
What you need from social media will define the right platform for you.
If you are considering building relationship with your customers, consider Platforms that support friend and family, with different types of content and communication techniques.
But if you are considering promoting business events, then you might want to consider a platform that support business networking and professional interests.
Different platforms differ with your goal
2) who are your target audience and where they are exist?
Defining your target audience is the second metric, in order to choose your social media platform, Defining their age, demographics and Social media user penetration in countries, can support you in defining them and where they exist.
Users by age.
Social media users penetration by Demographics
Social media, users penetration in middle east countries.
3) How you will use that platform?
Now you have chosen the suitable platform for your business goals, you need undestand how you will use that platform.
- Whether you will use photos, videos, and even text only, planning your content within your brand identity will allow you better results and more accurate expectations.
- You should take a look to your competitors and their social media presence and communication techniques with their strength and weakness points online.
To optimize your platform to its fullest potentials you need to understand
- The interests of your social media fans and followers
- The communication method they use on the platform you choose, trends, funny,...etc
Now that you have your own social media platform, Do you have any questions still make it hard to decide?
Don't hesitate, ask us Now!
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I am so grateful to you for sharing these tips on how to pick right social media platform for the brand’s advertisement. It is true that one should know what are their requirements and goals as this part plays a huge role in picking right platform. I also would go with the twitter and facebook ads management Los Angeles services because these are the two major platforms.
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