Social Media for Business? NO! Social Media for People..!

"Social Media for Business .. one of the most overused titles you read all the time!

“We don't have a choice on whether we do social media, the question is, how well we do it?”  ~ Erik Qualman.

Social Media is not an option anymore but how you do it is the question!

There are a lot of Objectives we use social media for, but the most used objectives brands are using:

• Building relationships with your customers.
• Increase awareness
• Enhance & measure brand engagement and word of Mouth

And there are other objectives, but the most important objective is yours!

Your objective of using social media must support your business, and don’t see $ only!!

Social Media is about people, you should know how to talk to them to get your objective succeed!

So Let’s dive into the most used objectives in Social media to get closer to understand this.

But Let’s imagine this short story first ..

When you find yourself leading your customers  through a trip in a bus.. they are talking, laughing and building their personal relationships, So ..

This communication is done with or without you!

So simply you need to get their attention by following these rules

• Start talking.
• Listen to satisfy their needs.
• And finally don’t be silly telling them the same words every day!

How this story can be applicable on the previous three main objectives ..

1. Building relationships

- Speak to your customer on every platform they exist on, but keep in mind your communication method that differ with every platform, and try to make your business vision and mission is your guidelines to deliver a unique content.

- customer service, offer a high quality one and expect your loyal fans base to increase in no time, or offer a poor one with a promise you will lose your online presence as soon as you've started!!

“Social media made sharing a lot easier, and users share the bad experience more than the good one”

2. Increase awareness

Social media allowed your business a presence where all your fans exist, but it also offered you awareness among your non fans and other non targeted audience,offering you more awareness than you ever planned, whether your business was local, multinational, and even targeting foreign markets, social media had it all at the palm of your hand.

3. Measure brand engagement

No matter what your type of business is, Social Media is considered one of the most channels to test your brand or business image among your fans, you will know who loves your brand and who doesn't and what is more important, you will know why via the engagement type received.


So, Let’s start our journey with you this week to refresh our ideas and to focus more on Social Media..

Waiting for your ideas too ..