Curating content is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.
Curating a content customized to your audience interests and rewriting it based on your own point of view is not an easy task, but it`s a mandatory one nowadays.
This Guide will enable you to curate articles for your business, that will support you in fulfilling your customer needs on time when needed and will not harm your SEO.
Let`s start a scenario where you have no idea about the content you will write about except that you need to write about Topic ...X..., you need to keep in mind these questions as your guide lines before writing any article.
1) What my content value?
2) This value is targeting whom?
3) Is it my target audience?
Now to curate articles, you need 2 levels only
1) Searching
2) Writing
1) Searching,
At this point you need to look first for trusted resources for your info, what is out there to know about your topic? who provide the accurate info, history of it, who started this and how it`s done.
Basically you need to read quickly an overview about your selected topic
Second, You now know a lot of info about your topic that can be discussed, the tricky part is to choose the right info you will write about
Choosing process can be determined with internal and external analysis, Internal based on your customers directions, questions, clickable call to actions and even what your customers search on your website regarding this topic, While external can be completed after checking external tools like Google Keyword planner to understand search quantity for this info and Google Trends for right timing and geographic targeting.
2) Writing.
You now know info about the Topic you will write about, putting this info in order will save you a lot of time and ease up your writing process, try to visualize the article main points
Visualize level can be done more accurately in the form of bullets, questions, or drawing the main ideas, but over all, this sums what your article will be about.
Questions and bullets could be
- What is (your topic name)
- Who started it?
- How it's done?
- Mistakes of doing it or how to avoid it`s mistakes?
- Whom to ask, if you need info about it?
You are now ready to write your article, you only need to make your content customized with
- your audience type, Beginners, intermediate, or experts
- your customer needs, remember you are writing this article based on a need from customer and as a result you need to fulfill it.
And your article content need to be, Focused on fulfilling customers need, Clear in its objectives, uses Attractive techniques for writing and a Value provider
After you finish curating your article you need to ask these questions before you post it,
1) Is there enough call to actions in the content?
2) Is my content Searchable?
3) Is my content Snackable?
4) Is my content Shareable?
5) Did it fill the need of my customers?
If all is yes then go a head and post it, if not you need to alter it before posting.
and finally my last recommendation, is to choose an engaging title
Conclusion,
To curate articles from your point of view and understanding. you need to read about the topic you will write about, visualize the main points of your topic and how it will look like and your last step is writing based on the value provided in the content, approach technique and your targeted audience type.
Now tell us about your experience in writing articles?
